Blog

Understand the difference between Google Ads and AdMob, when to use each, and when to upgrade from AdMob to Google Ad Manager.

Master video ad revenue with strategies for floor prices, fill rate optimization, rewarded video, and the ideal display-video mix.

Compare the top SSPs for mobile app monetization, learn how in-app header bidding works, and understand the OpenRTB protocol.

Learn how to calculate ARPDAU, compare benchmarks by game genre, and optimize average revenue per daily active user for your app.

You check your mediation dashboard every morning. Revenue is up 5 percent. You check demand partner dashboards and numbers do not match. Which is right?...

Every ad format has strengths and trade-offs. The publishers generating the most revenue per user use a carefully calibrated mix.

Programmatic advertising is the backbone of most app monetization strategies. But direct deals with advertisers who want guaranteed placement can command 2...

If you have been monetizing apps for more than a year, you have seen the pattern: revenue climbs steadily through October and November, spikes dramatically...

Most publishers can tell you their eCPM to two decimal places. They know their fill rate by geo and format. They track ARPDAU daily. But ask them how long...

Ask ten app publishers what their most important monetization metric is, and you will get ten different answers. eCPM. Fill rate. Total revenue. Impressions...